Bringing Cordelia ARC to the Public Market

From county referrals to public visibility — a digital launch for growth.

The Challenge

Cordelia ARC had been operating solely on county referrals. They wanted to break into the public market and attract private clients, but lacked a digital presence and outreach strategy.

The Opportunity

With no existing public-facing brand or website, Cordelia had a clean slate to create a digital presence built for trust, visibility, and conversion. The goal was to quickly attract inquiries while establishing credibility online.

Website Build

Designed and developed a clean, responsive site with service info and contact forms.

Google Ads Campaign

Launched targeted campaigns focused on local families and private referrals.

Lead Tracking

Setup analytics and conversion tracking to refine the campaign and site content.

Brand Presence

Created messaging and visuals to reflect professionalism, care, and trust.

+3x

Website inquiries in the first 30 days

+120%

Increase in site traffic from Google Ads

0 → 1

First public-facing brand presence launched