Onyx Labs / Research Archive

Field Notes From Work That Moved the Market

Every engagement starts with a question. These case studies document the strategy, experimentation, and market learning that helped teams move from possibility to measurable progress.

Documented outcomes

Case Studies

Each study is an in-depth look at the questions a company was working to answer, the market conditions it faced, and the work used to create progress. Rather than simply presenting a finished outcome, these notes show how we approach complex business problems: observe the market, test a direction, learn from the response, and improve.

Study 01Market expansion study

Stretchy.Us

Assisted Stretching Company

Stretchy had one golf club and big ambitions. We built a simple outbound engine with calls, email, and pilot offers. This secured two more clubs, a high-end apartment partner, and a school district serving 1,200 staff. We also designed the staffing playbook and launch kit to scale locations fast.

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Study 02Enrollment study

Parsity

Online Code School

Parsity.io needed to increase student enrollment. We enhanced their CRO, redesigned landing pages, launched Google Ads, and built a cold outreach strategy to attract qualified applicants.

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Study 03Audience engagement study

Pathway Humanity

Servcing the community

Redesigned the website for clearer navigation, modern UI, and faster performance. Set up ongoing content services, including blog maintenance (editing/publishing), monthly newsletter creation and sends, and routine website updates (copy, images, and feature tweaks) to keep the site current and conversion-ready.

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Study 04Conversion study

SoHo Fit

Sohofit is a private personal training studio

Launched a sprint-based experiment program for SoHo Fit Tampa, improving site speed, tightening the conversion path, and driving measurable lifts in sign-ups

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Study 05Product delivery study

Poll Everywhere

Poll Company

Stepping in to clear development backlog, we supported Poll Everywhere through a critical period of limited dev availability, keeping product momentum alive and internal teams unblocked

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Study 06Demand generation study

Vacation Bike Rentals

Seasonal Bike Rental Company

Vacation Bike Rentals needed to boost conversions during the off-season and ramp up visibility ahead of the warmer months. We helped them optimize their site and strategy to stay booked year-round.

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Study 07Revenue systems study

STLR Entertainment

Live Entertainment Booking

STLR Entertainment needed to grow their bookings. We rebuilt their website, implemented CRO strategies, launched Google Ads, and executed a cold calling plan to drive qualified leads and close new deals

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