Building Growth for Parsity.io
A strategy to increase enrollment and elevate digital visibility for a modern coding school.
Visit Website ↗The Challenge
Parsity.io, a coding school for career changers, wanted to increase student enrollment. They needed better lead generation, a stronger online presence, and a strategy for consistent outreach.
The Opportunity
With a solid program and alumni success stories, Parsity had the foundation to grow. We worked with them to improve CRO, design landing pages, and drive leads through outreach and digital ads.
Landing Page Design
Optimized for conversion with a focus on value props, testimonials, and CTAs.
Enrollment Strategy
Built a top-of-funnel plan using cold outreach and follow-up flows.
CRO Improvements
Refined form flows and messaging for better sign-up rates.
Google Ads
Used intent-based ads to reach motivated prospective students.
+45%
Improvement in lead-to-application rate
+200%
Increase in landing page traffic
3x
More outreach responses from target personas