Holistic Website Redesign & Content Engine for Pathway Humanity
How we modernized a social purpose organization’s web presence and set up an ongoing content program to drive inquiries and community engagement.
Visit Website ↗The Challenge
Pathway Humanity offers mental health and addiction recovery, transitional housing, and job support— but the website didn’t reflect the full scope of services. Navigation was unclear, content was dated, and there wasn’t a consistent cadence for updates or newsletters. As a result, qualified visitors weren’t converting into inquiries.
The Opportunity
Redesign the site around clear service pathways, improve performance and accessibility, and launch an ongoing content engine—blog maintenance, monthly newsletters, and regular website updates—to keep the brand current and conversion-ready.
Website Redesign
Rebuilt IA and page templates to spotlight core services—Recovery, Transitional Housing, and Job Support— with clear CTAs on every page.
Performance & Accessibility
Optimized assets, improved Lighthouse scores, and tightened color contrast and semantics for WCAG-friendly UX.
Blog Maintenance
Editorial calendar, post production, and publishing to keep stories, resources, and updates flowing.
Newsletter Program
Monthly newsletter setup and sends, with audience growth via in-page forms and contextual signup prompts.
Trusted Intake
HubSpot forms hardened with reCAPTCHA and field validation to reduce spam and protect staff time.
Measurement
Tracked form starts/completions and newsletter signups to guide content and CTA iterations.
Ongoing Updates
Routine copy, image, and feature tweaks to keep the site current and aligned with program needs.
+32%
Increase in inquiry form submissions (first 60 days)
+45%
Growth in newsletter signups after launch
-38%
Reduction in page load time on key pages