Business Development Scale-Up for Stretchy
How Onyx Creative Labs is expanding Stretchy’s footprint from a single golf club to multi-location partnerships—while building the staffing engine to support growth.
Visit Website ↗The Challenge
After five years in business, Stretchy had a strong proof-of-concept running at one golf course. The team wanted to expand into additional golf clubs and new verticals (residential and education) but needed a repeatable outbound motion, clear partner offers, and a staffing model that could scale as deals closed.
The Opportunity
Build a simple but powerful business development engine—target lists, phone + email outreach, partner proposals, fast pilots—and pair it with a staffing playbook so new locations could launch quickly without straining operations.
Outbound Calling
Daily call blocks to GMs and wellness directors with concise value props and calendar-first asks.
Email Sequences
Brief, benefits-led emails with optional pilot offers and clear next steps.
Partner Offers
Flexible models: revenue share or flat fee, with light promotion requirements.
Pilot → Rollout
Fast on-site pilots to prove engagement, then standardized rollout checklists.
Golf Clubs
Added two additional golf courses to the original flagship location.
Residential
Secured a partnership with a high-end apartment building to offer services to tenants.
Education
Closed a district deal, potentially serving 1,200 staff with on-site stretch sessions.
Staffing Playbook
Recruiting pipeline, onboarding SOPs, and coverage schedules that scale with each new site.
Launch Checklist
Standardized open-day kit (signage, scripts, QR check-in, minutes logging) for fast launches.
Reporting
Simple dashboards for attendance and minutes by location, plus monthly summaries for partners.
+2
Additional Golf Courses Signed
+1
High-End Apartment Partner
Ready
Staffing Engine to Support Scale