Seasonal Conversion Optimization for Vacation Bike Rentals
How we helped a local rental company stay booked in the off-season and scale for summer.
Visit Website ↗The Challenge
Vacation Bike Rentals was struggling with a drop in bookings during the colder months. Their website traffic remained steady, but conversions were falling off — especially during weekdays and off-peak hours.
The Opportunity
We identified opportunities in their booking flow, value messaging, and seasonal strategy. There was untapped potential in bundling experiences, retargeting campaigns, and optimizing CTAs.
Homepage Redesign
Booking Flow Optimization
Mobile Experience Enhancements
Seasonal Offers
Redesigned homepage to feature limited-time packages and seasonal group bundles.
Performance CTAs
Improved booking clarity and added urgency messaging across the site.
Mobile Booking
Streamlined the mobile booking process to reduce friction and drop-offs.
Ad Strategy
Launched retargeting ads and newsletter promos for repeat and off-season visitors.
+28%
Increase in off-season conversion rate
+40%
Growth in email list via rental confirmations
+22%
More repeat bookings within 60 days