CRO + Speed Optimization for SoHo Fit Tampa
How Onyx Creative Labs launched a sprint-based experiment program for SoHo Fit Tampa— improving site speed, tightening the conversion path, and driving measurable lifts in sign-ups.
Visit Website ↗The Challenge
SoHo Fit Tampa was generating interest, but the website had performance drag that could hurt mobile experience and conversion—especially for first-time visitors. The brand wanted to improve sign-ups and build a repeatable system to continuously improve the website over time.
The Opportunity
Pair technical performance improvements (speed + stability) with a structured CRO experimentation program. Meet sprint-style, review metrics, ship improvements, measure lift, and repeat—so results compound month over month.
Speed Optimization
Cleaned up unnecessary JS/CSS, reduced payload, and improved load performance—especially on mobile.
Image Optimization
Compressed + resized assets, improved delivery strategy, and reduced layout shifts across key pages.
Experiment Program
A steady cadence of tests to improve sign-ups: copy, CTAs, page structure, and conversion flow.
Sprint Meetings
Regular sprint-style check-ins to review metrics, prioritize backlog, and ship improvements fast.
Lean Front-End
Removed unused scripts/styles and simplified page assets to improve load times and responsiveness.
Mobile-First Flow
Tightened the path from landing → offer → sign-up with clearer CTAs and less friction for mobile users.
Conversion Clarity
Improved above-the-fold messaging and added trust cues so visitors quickly understand the offer.
Metrics-Driven
Reviewed sign-ups, conversion rates, and page performance to identify drop-off points and opportunities.
Continuous Iteration
Changes ship in cycles—measure impact, keep what works, and build the next sprint backlog.
Experiment Backlog
Organized tests by expected impact and effort, keeping the team focused on compounding gains.
Faster
Lean JS/CSS + optimized assets improved performance
+Lift
Positive conversion lifts and more sign-ups from experiments
Ongoing
Sprint-based CRO program with regular metric reviews